Strategies For PPC Campaigns
Pay Per Click (PPC) is an online marketing and advertising formula where the internet marketing experts does not pay a charge to put an advertisement, but rather is charged a definite amount of money every time someone clicks on their ad and is redirected to their website. There are different strategies or steps for PPC (Point per click) campaigns that will make them effective.
1.)Know the Product/Service You are Selling - For example is you are iphone cases. You should know the range and variety of the products you are trying to promote, consider the designs, the materials used and the prices and how competitive your overall product compared to others.
2.)Searching for Keywords - You can use Wordtracker for keyword research, and you will find it's exceptional for finding negative keywords. SEOs are mostly connected with keywords they can incorporate in their copy, but in PPC you have various kinds of matching- broad, phrase and exact.
3.)Building your PPC One by One - A good PPC campaign should begin with 10 AdGroups to say the least, and preferably 50 or more. The broader and the wider but still relevant the keywords are, the better chances of landing a customer in the designated site, the more likely you are of getting compensated by Google in decreasing the amount you are charged per click and increasing your ads ranking on the page.
4.)Specific Landing Pages with Distinct Functions - Each of your commodities/services should have their personal page, with a distinct button to buy and a clear illustration what it is for. The keyword should reflect the ad, which should mirror the page you are going to land on. It only takes potential customers three to four seconds to make their choice so you have a landing page that is simple, effective and loads fast.
5.)Best Location to Place - In placing ads on a site is not just putting them there and not thinking about anything else. A good place is somewhere that the customer can easily see but does not take up too much space that will annoy the customer. For example is on social media sites, the customer is happily browsing facebook then your ad gets in the way, not only the person will be annoyed but wants your ad gone.
6.)Social Media - Facebook, Instagram, and Twitter are some of the social media sites that are very hot today. Millions of people open them daily and is a good place to put an ad. Social media campaign is an effective way for companies to promote their products and services. They have specific teams to handle the marketing strategy in social media sites. They rely on social media management companies to be the instigator of their campaigns in social medias.
7.)Different Kinds of Ads - PPC campaigns allow you to have various ad types, so you can have text ads that can rationally inflate your CTR. By making different kinds of ad, you can observe any patterns exhibiting which ad is being clicked and checked, and which aren't.
