What is PPC in Internet Marketing?
For any businesses, they are promoting and marketing around the vast world of internet. SEO or Search Engine Optimization is the way to rank up your business or company from any other competitors. Using a high-ranked keyword, advertising in different social media site are just one of the everyday tasks for internet marketing. To promote your company more, you can try the process of pay-per-click or PPC.
What is PPC?
PPC stands for pay-per-click. It is the process where the advertisers will pay for clicked they get on their ads. It is the best way in buying more visits on your site than getting it organically. Using the search engine advertising is the most shared and popular forms of PPC. It can let the advertiser bid for placing their ads on the top spot when they went through a particular keyword.
Once your ad banner is clicked, you should pay for those clicks that you’ve got. In PPC, you should have more clicks and so that you can get a discount on the cost per click.
What is Google Adwords?
Google Adwords is the popular pay-per-click advertising system on the internet. It usually allow all of the business to make an ad and let it show on the Google’ search engine results. The Google Adwords will set up the bidding for the keywords that they are going to use.
Google Adwords is the traditional pay-per-click advertising system on the internet. It usually allow all of the business to make an ad and let it show on the Google’ search engine results. The Google Adwords will set up the bidding for the keywords that they are going to use.
Proper optimizing of the keywords - You need to create a list of keywords that match the definition of your business. The ad text should be readable and can catch the eyes of your reader.
Setting up the landing page - Landing should be clear and straight to the point. The call-to-action contents should be relevant and specific.
Google's quality score - This score includes the relevance and quality of your landing pages, PPC campaigns and the proper use of keywords.
How to find the best PPC keywords?
If you are going to use the Google Adwords for your PPC campaign, they already have a keyword planner (it updates every month) can help you to find high-ranked keywords. Here are some tips for proper keywording:
Check the relevance - If you don’t want to pay for too much traffic that is nothing to do with your current business, make sure that you use the proper keywords. Make sure that when you use that keyword, it should be related to your company or the things that you are selling.
The keywords should be full-scaled - Your keywords should not only high-rank, or the top searched, but it also contains a long-tail search. Keywords should include less common and specific words.
The word should be expansive - When you are searching for keywords, you need to make sure that it is fully optimized. You campaigns might expand from time to time.
For those who don't have any idea about PPC, you can consult an internet marketing strategist that can help you about this matter.
